Bob Hoffman Video Series: Why is so much time being wasted on digital?

We caught up with the wonderful Ad Contrarian, Bob Hoffman again recently. He has now amused, taunted and challenged at two of our client dinners in Sydney. This time, it was at Bathers Restaurant, Balmoral Beach. Eric Faulkner asked Bob a few questions and we recorded the chats …

Nearly half a trillion dollars will be spent on Digital advertising over the next 12 months. And it continues to grow, despite the increasing warnings of ineffectiveness, fraud and unaccountability.

Bob says that Agencies are not making advertisers aware of the dangers because they are making a lot of money from Digital advertising. And they are not being challenged by Advertisers who are worried about being seen as Luddites.

“It’s no place for amateurs”, Bob said. “Advertisers need good advice”. And there was a time when the best professional advice you could get was from an advertising agency. I’m not so sure that’s true anymore.”