Bloody Ads

I was travelling last week. So I missed the most important television event of the decade. The final episode of The Bachelor. The grand finale of a series where a bloke meets a couple of dozen young women … and decides that he doesn’t like any of them.

Well, I got home on a rainy Friday evening and the old lady wanted to watch it.

So I screen-mirrored the iPhone, linked it to the Apple TV, clicked on Freeview, found the Bachelor, was told that it was only available to ‘members’, so downloaded the Ten app, entered my name, typed my email address and f.i.n.a.l.l.y I get to click back on The Bachelor. I’m now pissed off before I even start to enjoy the programme.

And, when I say ‘enjoy’, that’s a bit of an overstatement. But the problem wasn’t the programme. It was the bloody ads.

And it wasn’t that the ads were really bad. They were just mildly annoying. But their constant repetition was mind-numbing.

One thing is for sure, I will never even hire, let alone buy, a Hyundai for the rest of my life.

So, who’s fault is all that?

Yes, the whole bloody team.

The network put the package together … along with the equally painful programme cut sequences.

The media agency recommended and booked it, with apparently no thought for how it would feel to everyone who watched it all … and obviously no discussion with the creative team.

The media and creative teams aren’t just in different companies these days … they’re on different planets.

And, yup, the client approved it all.