Should anyone care who won the ratings this year? I just saw this headline in Mumbrella today. “Who Won the Ratings this year?” It reminded me of when I first arrived in Sydney in the ‘80’s. I was bemused by the focus on “Who is the No. 1 TV channel”. In other countries I’d worked… Continue reading Should anyone care who won the ratings this year?
Author: madclarity.blog
Have I got a Deal for You!?
Have I got a Deal for You!? A client of ours had been having problems with their agency team. The senior suit was a waste of time and the junior team were willing, but under-trained and over-worked. Not an unusual situation these days. We helped our client get a new team. The new senior client… Continue reading Have I got a Deal for You!?
Yet Another Useless Survey
Yet Another Useless Survey I’ve had a couple of conversations about useless advertising media campaign reviews over the past few days. They had a familiar ring ... It feels like every time I buy something online, I receive a survey request a few minutes later. (And no, it’s not just Telstra and Foxtel) I used… Continue reading Yet Another Useless Survey
Key Performance Indicators … that aren’t.
Key Performance Indicators ... that aren’t. I bought some cheap t-shirts in Thailand a few weeks ago. They looked good and cost nothing. Now ... what’s that line about cost and quality? Last week I had two rather different conversations about KPIs. One was stiflingly familiar ... a procurement manager demanding that the agency meet the cost per… Continue reading Key Performance Indicators … that aren’t.
Bloody Ads
Bloody Ads I was travelling last week. So I missed the most important television event of the decade. The final episode of The Bachelor. The grand finale of a series where a bloke meets a couple of dozen young women ... and decides that he doesn’t like any of them. Well, I got home on… Continue reading Bloody Ads
There’s Bugger All on TV … again.
There’s Bugger All on TV ... again. We’re big supporters of Bob Hoffman at Madclarity. We love his distaste for bullshit. He works with facts … it probably comes from his science background … rare in advertising people. He has long questioned the real effectiveness of Online advertising and especially Social advertising to build brands.… Continue reading There’s Bugger All on TV … again.
Bob Hoffman Video Series: Where has the creative talent gone?
https://vimeo.com/244592089 Advertising has been replaced by “content” ... and it’s mostly “garbage”, says Bob. Agencies are losing the ability to create advertising that moves people. They have become so corporatized that really good creative people don’t want to be there anymore.
Bob Hoffman Video Series: No more agencies, only sales companies
https://vimeo.com/244592024 Agencies making most of their money from Digital. And the agencies are buying digital and on-selling it to their clients. For many years in the US that was not acceptable ... but now it is happening world-wide. Client-side Procurement people by squeezing the agencies have encouraged the agencies to find ‘smarter’ ways to get… Continue reading Bob Hoffman Video Series: No more agencies, only sales companies
Bob Hoffman Video Series: Why is so much time being wasted on digital?
We caught up with the wonderful Ad Contrarian, Bob Hoffman again recently. He has now amused, taunted and challenged at two of our client dinners in Sydney. This time, it was at Bathers Restaurant, Balmoral Beach. Eric Faulkner asked Bob a few questions and we recorded the chats ... https://vimeo.com/244591990 Nearly half a trillion dollars… Continue reading Bob Hoffman Video Series: Why is so much time being wasted on digital?
mad rants 