Have I got a Deal for You!? A client of ours had been having problems with their agency team. The senior suit was a waste of time and the junior team were willing, but under-trained and over-worked. Not an unusual situation these days. We helped our client get a new team. The new senior client… Continue reading Have I got a Deal for You!?
Tag: media
Yet Another Useless Survey
Yet Another Useless Survey I’ve had a couple of conversations about useless advertising media campaign reviews over the past few days. They had a familiar ring ... It feels like every time I buy something online, I receive a survey request a few minutes later. (And no, it’s not just Telstra and Foxtel) I used… Continue reading Yet Another Useless Survey
Key Performance Indicators … that aren’t.
Key Performance Indicators ... that aren’t. I bought some cheap t-shirts in Thailand a few weeks ago. They looked good and cost nothing. Now ... what’s that line about cost and quality? Last week I had two rather different conversations about KPIs. One was stiflingly familiar ... a procurement manager demanding that the agency meet the cost per… Continue reading Key Performance Indicators … that aren’t.
There’s Bugger All on TV … again.
There’s Bugger All on TV ... again. We’re big supporters of Bob Hoffman at Madclarity. We love his distaste for bullshit. He works with facts … it probably comes from his science background … rare in advertising people. He has long questioned the real effectiveness of Online advertising and especially Social advertising to build brands.… Continue reading There’s Bugger All on TV … again.
mad rants 