Have I got a Deal for You!? A client of ours had been having problems with their agency team. The senior suit was a waste of time and the junior team were willing, but under-trained and over-worked. Not an unusual situation these days. We helped our client get a new team. The new senior client… Continue reading Have I got a Deal for You!?
Tag: transparency
Key Performance Indicators … that aren’t.
Key Performance Indicators ... that aren’t. I bought some cheap t-shirts in Thailand a few weeks ago. They looked good and cost nothing. Now ... what’s that line about cost and quality? Last week I had two rather different conversations about KPIs. One was stiflingly familiar ... a procurement manager demanding that the agency meet the cost per… Continue reading Key Performance Indicators … that aren’t.
Bob Hoffman Video Series: No more agencies, only sales companies
https://vimeo.com/244592024 Agencies making most of their money from Digital. And the agencies are buying digital and on-selling it to their clients. For many years in the US that was not acceptable ... but now it is happening world-wide. Client-side Procurement people by squeezing the agencies have encouraged the agencies to find ‘smarter’ ways to get… Continue reading Bob Hoffman Video Series: No more agencies, only sales companies
mad rants 